Hi All
The color of the seed reflects the stratification medium and/or the chemical used for disinfecting it. Other factors that may also affect seed color is the length of time in the stratification box and how wet it was while in the box. Back in the 1980's the preferred disinfecting chemical in Wisconsin was formaldehyde. This left the seeds almost black in color and the cracked seed coat was a very obvious white \"smile\". Today I see household bleach often used (Clorox) and some growers use swimming pool strength bleach. I have also heard of using peroxide. The bleaches tend to leave the seed a lighter color. Darker colored sand will also stain the seed somewhat. The color is not important, as has been posted here, the condition of the seed content is most important. i.e. hard, firm and white not mushy, brown or yellow. Not all fully stratified seeds will show the white crack either. Ginseng has evolved a survival/reproduction mechanism that allows for seed germination one, two, three and even four years after the berries ripen depending upon environmental conditions in the year the berries were formed as well as the next few years.
Regarding Canadian seed: Many of the shade cloth growers in Ontario are very good at growing field grown ginseng and they routinely apply fungicides that protect the seed from many diseases but they still attempt to sterilize it as the sand may also contain pathogens. I suspect there are ginseng growers who prefer organic techniques as well which I think prohibits the use of bleach or formaldehyde. My advice is to find a seed supplier that provides you with good seed consistently and stick with them! There are also seed testing labs that can test ginseng seed for viability using a chemical called tetrazolium, which measures respiration but nothing else.